Senior Director, Customer Marketing & Community - 6Sense

As Senior Director of Customer Marketing and Communities you will be responsible for architecting initiatives that increase customer adoption and inspire advocacy. Reporting to the SVP, Marketing and Revenue Analytics, this role is a key member of our marketing leadership team. Customer marketing is core to our marketing strategy, and we need strong leadership and coordination to both maintain our thriving customer marketing team while also continuously innovating new approaches and programs. You’ll work alongside the broader marketing team and the extended customer success organization to co-create best-in-class experiences for our customers.  

At the foundation of this role is the understanding that delighted customers want to renew and buy more, so one of your foundational responsibilities is helping our customers become wildly successful with our products at scale. Driving engagement and cultivating a thriving community of advocates are key to your success.   

Your Day-to-Day Includes: 

• Strengthening community engagement and customer relationships. Your team will turn customers into raving fans through ongoing engagement programs, virtual and in-person events, the RevCity community, advisory boards, and how-to content experiences. Success will look like higher retention rates and stronger customer satisfaction scores. 
• Operationalizing lifecycle campaigns. Your team will design, execute, and optimize programs for all stages of the customer journey, from onboarding through renewal and into advocacy. This includes omni-channel programs for specific cohorts and personas aimed at driving awareness of new product features, increasing adoption, and multithreading with multiple personas. Success will look like increased product usage metrics, wider reach for customer programs, and higher retention rates. 
• Spotlighting customer successes. Your team will shine a spotlight on successful customers by documenting the transformative impact of 6sense on their organization through case studies and videos. Success will look like a regular feed of these stories and stats into social media, PR, events, the website, and more. 
• Dominating the leader quadrant in third party review websites. Your team will unleash customer advocates and continuously uncover references who can support 6sense’s reputation objectives. Success will look like achieving top rankings on third-party review sites as well as in analyst reports.  
• Partnering across the organization. You’ll work cross-functionally across 6sense to infuse customer marketing programs and a consistent voice into all customer touch points. Success will look like being proactively invited to collaborate with other teams, as well as spotlight customer marketing successes in company-wide forums.  
• Driving impactful content at customer events. You will personally play an active role in co-creating a dynamic agenda for our annual customer conference, Breakthrough, as well as helping select and prepare customer speakers for the event. This speaker preparation carries over to other events throughout the year where our customers take the stage on our behalf. Success looks like high satisfaction scores from the speakers themselves as well as event attendees. 

What You’ll Bring to the Role: 

• 10+ years in customer marketing, including 5-7+ years as leader of the customer marketing function. 
• Proven history of successful customer marketing campaigns, with a data-driven mindset. 
• Innovative thinker who knows what levers are available to drive customer growth. 
• The ability to balance short- and long-term goals to build an engine for customer growth that serves the business today and sets the foundation for future scale. 
• Experience in B2B SaaS marketing technology solutions and a strong awareness of the ecosystem. 
• Natural technical curiosity and the ability to learn new platforms, such as community software. 
• Effective communicator who is comfortable presenting to a variety of audiences and stakeholders at various levels. 
• Exceptional leader and team player with proven ability to lead through influence and work effectively both independently and collaboratively within fast-paced, diverse cross-functional teams.  
• The ability to attract, develop and retain a team of diverse customer marketing professionals, nurturing a passion for customer delight.  

What We’d Love to See: 

• Strong experience with Higher Logic Vanilla community software. 
• Experience with the 6sense platform. 

Base Salary Range: $185,441 to $284,342. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote

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Last updated: 10 days ago