Data Analyst, Acquisition Marketing - Greenlight
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We are in search of a dynamic collaborator for our Marketing team who possesses the analytical prowess to break down intricate challenges and the innate curiosity to identify and focus on solving the most impactful problems. Working closely with our Marketing stakeholders, you will facilitate the structuring and analysis of data to uncover patterns, extract insights, and identify trends that will inform optimal marketing strategies and decisions.
You should have a strong understanding of current analytical techniques, with experience in parsing operational and usage data, and crafting a coherent narrative through modern visualization tools. You’ll be expected to approach work with a solid grasp of statistics, including statistical tests and distributions. Familiarity with the potential for applying advanced techniques like machine learning, deep learning and text analytics is a plus.
Your job is aimed at introducing Greenlight to new families and converting them to customers efficiently and at scale. Your role will be both strategic and operational in nature: you will be both supporting management of media channels to drive new family acquisition as well as helping us strategize across and optimize our media portfolio. Beyond fast-paced paid media management, the role includes analytics, technical problem-solving, cross-functional relationship building, and strategic planning. The best candidates will combine robust analytical training with experience working in a high-growth setting.
Last updated: 2 hours ago
© 2021 - 2022