Lifecycle Marketing Specialist - Gympass

Apply now for a career that puts wellbeing first!

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company. 

*Big news: Gympass is now Wellhub! 
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here. 

THE OPPORTUNITY

We are hiring a Lifecycle Marketing Specialist. for our Marketing team in New York City.

Our User Marketing Team is a dynamic Revenue Marketing focused on driving growth (sky-rocketing enrollment rate) through exceptional lifecycle experiences. With a customer-centric focus, we optimize every marketing touchpoint to deliver personalized messaging and tailored offers. Regionally, we take charge of Marketing-sourced Revenue by analyzing data, bringing local relevance and cultural insights to campaigns, and fostering collaborative partnerships with local teams. 

Globally, we enable regional work and ensure consistency, identifying technical and operational opportunities, and leading global standardization. Our skills encompass analytical proficiency, execution prowess, strategic thinking, local relevance, and effective communication. Our team excels in understanding customer journeys, establishing global standards, influencing teams to improve the user experience, identifying opportunities, and fostering cross-functional collaboration. 

If you are looking for a challenging and rewarding opportunity, join our User Marketing Team and take the lead in analyzing data, weaving local relevance and cultural insights into campaigns, and nurturing partnerships with local teams to drive our User Marketing future with innovation, expertise, and collaboration. Join us in shaping a dynamic and impactful future together.

YOUR IMPACT

• Design + Deliver End-user Marketing Initiatives: Manages the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels and following marketing (and company) best practices. Be hands-on using existing templates to develop marketing creatives with drag-and-drop tools like Canva, Figma, and Structured Web.
• Document End-user Journey: Responsible for documenting the entire end-user journey, mapping communications (Marketing and PD/transactional), helping to define what needs to be the Global journey, and what can be additional in the regions;
• Creative Asset Development: Is the main point of contact for Branding and creative (and/or agencies) for the development of campaign templates to help scale regional initiatives; and create the campaigns template;
• Execute and Lead Global Initiatives: Point of contact for global initiatives with PMM (GTM process), PD, Trainiac, and VM (initiatives related to CRM and campaign development);
• Global and Regional Experimentation: Skill in designing and proposing global tests/campaigns for regional adoption, balancing a global perspective with an understanding of regional nuances;
• Data-Driven Decision-Making: Apply analytical skills to identify opportunities and make data-driven decisions. Analyze and identify global opportunities through macro trends using product & marketing data;
• Cross-Functional Collaboration: Work in partnership with Global CRM Planning and Ops to educate the team and document new campaign templates; has relevant communication skills to build documentation comprehensively, for stakeholders outside the marketing structure;
• Innovation and Problem-Solving: Find innovative ways to address challenges and blockers. Apply strong experimentation skills, testing and validating hypotheses locally and identifying opportunities to scale globally. Lead global end-user research, point of contact for the UX Research team;
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your team’s. Bring well-being to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

WHO YOU ARE

As a Global CRM Specialist, you embody a multifaceted approach to digital marketing and interpersonal finesse, thriving in dynamic environments where innovation and execution converge seamlessly. Here's what defines you:

• Digital Marketing & Execution: You are the go-to expert for digital marketing strategies, adeptly crafting tailored programs across diverse channels. Your commitment to continuous learning ensures your strategies remain cutting-edge, while your flawless execution and meticulous attention to detail drive maximum results.
• Analytical & Project Management: With a data-driven mindset and exceptional project management skills, you optimize strategies and deliver projects on time and within scope, even with limited information. Your organizational prowess enables you to manage multiple projects simultaneously while adhering to best practices.
• Experimentation & Creative Vision: Embracing experimentation and proactive documentation of insights, you drive innovation by challenging the status quo with fresh ideas. Your creative vision pushes boundaries, testing new messaging and strategies to deliver impactful results while fostering collaboration and alignment across teams.
• Communication, Collaboration, & Autonomy: Excelling in conveying messages effectively and fostering collaboration at all levels, you build trust effortlessly and support stakeholders, ensuring consistent delivery of high-quality work. With adept prioritization skills, you autonomously meet deadlines, drive results, and seek avenues for value addition.
• Problem-Solving & Continuous Improvement: Your strength lies in identifying and solving problems, driving continuous improvement through collaboration and data-driven insights. Guided by informed decision-making, you prioritize effectively to achieve overarching goals, pushing boundaries and delivering impactful results.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this role, please keep in mind that prior experience with end-user marketing initiatives and proficiency in using Braze are essential requirements.

WHAT WE OFFER YOU

We want Wellhubbers to live healthier and happier lives, both in and out of work. That’s why we have a comprehensive Total Rewards approach that encompasses benefits, compensation, and personal growth opportunities within a high-performance, inclusive, and supportive environment.

In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $75,885 -$94,819. The base salary range for other locations may vary. The actual base salary will be dependent on geographic location, relevant experience, skills, qualifications, and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program. 

We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:

WELLNESS: health, dental, vision, and life insurance 

FLEXIBLE WORK: For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

+ Our US HQ is in New York City. We are currently set up to hire in California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Missouri, North Carolina, New Jersey, New Hampshire, New York, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs. 

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development. 

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page! 

Click here for descriptions of our Wellhub US benefits!

And to get a glimpse of life at Wellhub… Follow us on Instagram @wellhublife and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

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Last updated: 1 hours ago