Copywriter - Open
Who we are:
The world needs a superpower that revolutionizes digital banking for small businesses and financial institutions! That’s why we built Open - a digital banking enterprise that builds industry-defining banking products for businesses, startups, freelancers, financial institutions and more.
We have already built several powerful forces like Open Money - the world’s fastest growing SME neobanking platform, Zwitch - Asia’s first-ever no-code embedded finance platform, and BankingStack - a modern cloud-native digital baking OS.
Open has been awarded the ‘Most Innovative Neo bank’ & ‘Most Innovative Digital Bank’ at India Fintech Awards 2021 & Internet and Mobile Association of India (IAMAI) respectively. But this is just the beginning of a paradigm shift we are about to forge in the world of banking. On 3rd May 2022, Open became the 100th Unicorn of India.
Open is currently home to some of the smartest & brightest 500+ minds in the fintech space. We’re a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd., SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few.
To build and strengthen this superpower, we’re on the lookout for some extraordinary folks. Are you up for this challenge?
Our offerings:
Since our inception in 2017, we’ve launched a line of cutting-edge innovative products that are truly disrupting the banking game.
Open.Money: Trusted by Leverge Edu, Rupeek, Aisle, Arzooo & million others, Open started out by empowering entrepreneurs to focus on growing their business via our flagship product Open.Money. At the heart of it is the Open business account that comes with a VISA business card & combines banking, payments, accounting, expense management & taxes, in one place.
Zwitch: Over the last 5 years, we have realized that embedding banking to product workflows is complex. That's why we built Zwitch - an embedded finance platform that offers API and no-code components for banking and compliance. It empowers businesses to build and integrate banking and financial features into any product out there!.
BankingStack: Having been deployed at over 15 banks in India, BankingStack, a cloud native SME banking platform, has already created a dent in the current fintech space. This financial OS, empowers banks to launch & complement their own digital banking offerings thus offering a superior experience to customers.
What you will be doing:
● Writing engaging copy in a conversational style that presents a friendly & human brand
● Understanding internal briefs and giving them a creative twist
● Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
● Master Open’s brand voice and tone & stay true to our messaging goal
● Brainstorming and experimenting with different ideas & copies to come up with fresh content
● Champion regular reporting on content performance (performance of blog content, traffic from sources etc.)
● In-depth understanding of the target audience to write sharp, smart copy
● Proofreading and carrying out quality checks
● Plan, share, promote and measure the impact of compelling creative campaigns
What you'll bring along:
● 3 to 4 yrs of work exp in advertising/digital/brand communication & are actively looking to level up
● Attention to detail. You love finding little details and insights that can drive strong connections between a brand’s voice and the audience listening
● An ability to think of smart visuals and copy to convey a message.
● Experience with brainstorming, campaign development, creative brief development, and creative execution.
● Good grasp of analytics to measure content performance & iterate
● Ability to be a self starter who is real fast. Open is growing really fast & we’ll need you to drive that boost.
● Thirst to be constantly learning, experimenting, failing & going at it again
● Ability to thrive in chaos and build planes while you fly them
Last updated: 373 days ago
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