Digital Marketing Associate - Open
Who we are:
The world needs a superpower that revolutionizes digital banking for small businesses and financial institutions! That’s why we built Open - a digital banking enterprise that builds industry-defining banking products for businesses, startups, freelancers, financial institutions and more.
We have already built several powerful forces like Open Money - the world’s fastest growing SME neobanking platform, Zwitch - Asia’s first-ever no-code embedded finance platform, and BankingStack - a modern cloud-native digital baking OS.
Open has been awarded the ‘Most Innovative Neo bank’ & ‘Most Innovative Digital Bank’ at India Fintech Awards 2021 & Internet and Mobile Association of India (IAMAI) respectively. But this is just the beginning of a paradigm shift we are about to forge in the world of banking. On 3rd May 2022, Open became the 100th Unicorn of India.
Open is currently home to some of the smartest & brightest 500+ minds in the fintech space. We’re a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd., SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few.
To build and strengthen this superpower, we’re on the lookout for some extraordinary folks. Are you up for this challenge?
Our offerings:
Since our inception in 2017, we’ve launched a line of cutting-edge innovative products that are truly disrupting the banking game.
Open.Money: Trusted by Leverge Edu, Rupeek, Aisle, Arzooo & million others, Open started out by empowering entrepreneurs to focus on growing their business via our flagship product Open.Money. At the heart of it is the Open business account that comes with a VISA business card & combines banking, payments, accounting, expense management & taxes, in one place.
Zwitch: Over the last 5 years, we have realized that embedding banking to product workflows is complex. That's why we built Zwitch - an embedded finance platform that offers API and no-code components for banking and compliance. It empowers businesses to build and integrate banking and financial features into any product out there!.
BankingStack: Having been deployed at over 15 banks in India, BankingStack, a cloud native SME banking platform, has already created a dent in the current fintech space. This financial OS, empowers banks to launch & complement their own digital banking offerings thus offering a superior experience to customers.
Experience:- 5+ years
Location:- Bangalore Office
What you will be doing:
● Planning and creating marketing campaigns across various channels.
● Creating a budget for specific campaigns and monitoring campaign performance.
● Creating various landing pages and optimizing for conversion .
● Analyzing the campaign performance and providing in-depth insight.
● Assisting in the funnel optimization using various marketing tools.
● Segmenting the users and engaging with them using various online marketing channels.
● Creating the marketing content for digital marketing campaigns and ensuring all content is consistent in terms of Open’s brand voice.
● Identifying new digital marketing trends and ensuring that the brand is in the forefront of the fintech space.
What you will bring along:
● 5+ yrs of work exp in SAAS companies or handing SAAS clients & are actively looking to level up.
● Experience in creating & optimizing digital marketing campaigns and landing pages.
● Experience in Google Adwords, Linkedin ads, Facebook ads and other marketing channels.
● Experience in app install campaigns and worked with various affiliates to increase the reach.
● Experience in tracking website traffic flow, goal conversion creating insightful reports.
● Knowledge in SEO and to optimize the website for increasing the organic presence.
● Good knowledge in google analytics, Google Tag Manager, webmaster tools & handy with analytics tools.
● Knowledge in creating, executing & managing SMS, Push notification & email-based marketing campaigns.
● Ability to be a self starter who is real fast. Open is growing really fast & we’ll need you to drive that boost.
● Thirst to be constantly learning, experimenting, failing & going at it again.
Last updated: 373 days ago
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