Philippines Content Lead (Contract)

Philippines Content Lead (Contract) - reddit

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 73+ million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

This is a contract position. This role can be worked remotely from anywhere in the APAC time zone.

Reddit is expanding globally, and we are looking for a growth-minded editorial leader to play a critical role in the hands-on operational curation of our surfaces to best engage Redditors in the Philippines. This is a unique role that sits within a cross-functional team that includes community relations, content creation, and regional market leadership, that has a direct influence on product management.

As a Content Lead at Reddit, you will be a key player in a growing, internationally-focused team and play a pivotal role in deepening Reddit’s global presence. You will act as the preeminent cultural tastemaker in your market, and be responsible for making sense of trends, moments, and first-party data to inform and drive content and community programming decisions. You will manage local editorial calendars, own operational processes to determine which communities and content to surface in editorial surfaces,, and confidently articulate how users in the Philippines interact with content and communities on Reddit.

The ideal candidate is a cultural expert with strong operational, analytical, and writing skills. They are someone who can get curious about any community on Reddit as it relates to users in the Philippines, are comfortable digging into metrics to better connect users with quality and relevant content, and are excited to contribute significantly to Reddit's mission of bringing community, belonging, and empowerment to everyone in the world.

Key Responsibilities:

Create and execute on-platform content strategy for users in the Philippines based on guidance provided by Curation Operations leadership in partnership with various XFN teams

Act as a preeminent local tastemaker: keep your finger on the pulse of key events and trends across the Philippines (both IRL and online), and find and highlight relevant content on Reddit

Own the operational processes for updating, managing, and validating all local programmable and editorial surfaces

Leverage Reddit search and knowledge of the platform to identify the best, most unique, or freshest local content and communities to surface to users in the Philippines

Measure, analyze and improve content quality and performance on a range of metrics to ensure we’re building best-in-class content experiences that perform well and delight our users

Proactively identify opportunities to create better user experiences on-platform as it relates to programmable content surfaces

What We Expect From You:

Bachelor's degree or equivalent practical experience

Entrepreneurial spirit, ability to take initiative and drive projects independently

Proven track record of cross-functional content experience

Bilingual (fluent in English + Filipino/Tagalog)

4+ years of experience in operations, marketing, journalism, analytics, or communications

Strong understanding of Filipino culture, and an enthusiasm for Reddit’s expansive network of unique communities there

Tastemaker who is a stickler for top-tier editorial standards and quality prose

Data-driven and analytical mindset, proficiency in Google Sheets

Knowledge of SQL preferred

Prior experience with leveraging user data to inform strategic content decisions

Prior experience operating internal editorial tooling or experimental processes from start to finish with a keen eye for tweaking processes as needed for efficiency

Has an understanding of how quality content experiences can shape user experiences, and an ability to identify opportunities for product improvements

Intellectually curious, with an affinity for staying “in the know” or “up to date” on culture, news, or societal trends

Exceptional communication skills to collaborate effectively with internal teams, users, moderators, partners, content creators

Comfort multitasking in fast-paced environments while adjusting to new and evolving processes

Results-oriented mindset with a keen eye for execution and attention to detail

Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at ApplicationAssistance@Reddit.com.

Last updated: 9 days ago