Senior Customer Marketing Manager - Samsara

About the role:

We are seeking a results-driven Customer Marketing generalist with a knack for building unique customer experiences and authentic communities, plus a love of customer storytelling. In this role, you’ll work with teams across Samsara to build thoughtful branded experiences and customer engagement campaigns to drive awareness, engagement, and growth of our new live and digital customer education program, customer conference, and more. You will partner to build a unique set of programs that empowers Samsara users to be successful in their role and you’ll help these new Samsara power users to connect, grow, and share. This position is an opportunity to build foundational, next-generation programs to drive advocacy, loyalty, and retention with Samsara’s key customers and across our growing customer base.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

Click here to learn about what we value at Samsara.

In this role, you will: 

• Drive customer engagement with our digital and in-person customer training program: Work with teams like Customer Education to drive the promotion of and customer engagement with our customer education programs – launch promotional campaigns to recruit customers to participate in Samsara training, help to shape an in-person training event series experience that delights customers, and build new ways to create and activate Samsara super users to share their experience beyond the ‘classroom.’ 
• Support our Customer Conference: Work with teams across Samsara to support customer engagement and storytelling needs for our annual customer conference – everything from sourcing customer speakers, organizing customer meetups, driving in-person training program engagement, and more.
• Programmatically uncover and tell our customers’ stories: Work with teams across Samsara and customers to uncover and tell compelling stories about how our customers are transforming their operations with Samsara. You’ll be the voice of the customer, uncovering stories for case studies, videos, and press as well as user generated content in partnership with other teams like Brand, Communications, Product Marketing, and Content.
• Drive key customer references for priority GTM initiatives: Identify and match key customers with priority opportunities to share their story as a part of the Customer Reference program.
• Mature internal and external processes and communication: Drive the maturity of internal and external processes to improve team efficiency and unlock a seamless customer experience.
• Develop and execute new programs and campaigns to meet the needs of the business: Lead and execute various new campaigns and programs to support Brand, Customer Success and GTM teams to meet the evolving needs of the business.
• Measure content and program effectiveness: Analyze content and program performance and independently optimize to improve impact.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5-8+ years of experience in customer advocacy, customer marketing, and/or field marketing; previous experience with marketing customer training programs is a plus
• Consistent record of defining, launching, and driving new cross-functional customer engagement programs and branded customer experiences independently and in a fast-paced environment
• Experience building and shaping content and experiences for events like customer summits, customer education training events, and customer roundtables
• Experience preparing and enabling customers to speak at conferences
• Mastery of ‘no fluff’ customer storytelling
• Strong relationship building skills to partner effectively with Sales, Customer Success and other key internal stakeholders
• Outstanding project management and organizational skills with an ability to prioritize amidst many moving pieces and complete tasks with high quality and on-deadline; often viewed as an “operator” by peers and management
• A passion for serving and partnering with customers; adaptable and solution-oriented
• Strong leadership and influencer skill set; ability to quickly get to the heart of a problem and mobilize the right people to solve it
• Deep curiosity, excellent listening skills, strong empathy and interpersonal skills to develop authentic relationships
• Attention to detail and a commitment to exceptional work are part of your personal philosophy
• Executive presence, with strong verbal and written communication skills
• Results driven with analytical chops to measure the effectiveness of advocacy programs
• Bachelor’s degree from a 4-year institution

Last updated: 7 hours ago