Marketing Lead, Berlin - Taskrabbit
Taskrabbit will never use text or chat applications to conduct interviews. We have a thoughtful and interactive interview process that includes an initial recruiter phone screen and several video-based interviews with our hiring teams. Communications will always be conducted by taskrabbit.com domain names.
About Taskrabbit:
Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more.
At Taskrabbit, we want to transform lives one task at a time. As a company we celebrate innovation, inclusion and hard work. Our culture is collaborative, pragmatic, and fast-paced. We’re looking for talented, entrepreneurially minded and data-driven people who also have a passion for helping people do what they love.
Together with IKEA, we’re creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.
- Taskrabbit is a remote-first company with employees distributed across the US and EU
- 5-time Best Places to Work in 2022 by BuiltIn. Including Best Companies in SF, Best Mid-Sized Companies, and Best Benefits
- DataBird journal’s “Best Places” Best Companies for Diversity, #1 2019 and 2020
- DataBird journal’s “Best Places” Best Companies for Women, #4 2019 and #1 2020
Please note: Although this is a remote role, this person must live in Berlin. This person must also be bilingual in German and English.
About the role:
We are looking for a savvy, data-driven Marketer to help us continue to grow and scale quickly. A creative marketing whiz, who has marketplace experience across an array of digital and offline channels. We value data-driven decision making and strong leadership skills to excel in a matrix style org. Our ideal candidate would be passionate about Taskrabbit and the on-demand economy, and would know how to help us grow our brand and business.
As the Marketing Lead for Berlin, you will own the full local marketing plan across all channels. You will work with the central marketing team across paid channels (Search, Display, Paid Social, App, events, partnerships) and owned and earned channels (local email content, SEO, blog, Push, PR, Influencers). You will be responsible for driving demand in your local market and working with the country team to deliver revenue. This role will report directly to the Country Manager, with a dotted line to the Director of EU Marketing.
What you will work on:
- Develop and execute a comprehensive go-to-market plan for Berlin including: owned and earned channels as well as paid performance and brand channels.
- Develop an end to end marketing playbook that encompasses client acquisition and engagement
- Collaborate with channel managers across SEM, SEO, Email, Push, Display, Paid Social, Affiliate, Organic Social, Influencers and PR to implement local strategies.
- Work with the marketing team to track campaigns and measure the efficiency of each initiative, scaling efforts in line with results.
- Own the overall channel mix to grow the customer base while maintaining ROAS.
- Leverage data to identify areas of opportunity and execute innovative tests/projects to drive growth and engagement.
- Partner with cross functional stakeholders (Product, Operations, Partnership Management, Localisation, Data) to develop marketing strategies that drive demand (visitors and recos) and capture, conversion, and retention.
- Work with the country management team for Germany to align on business objectives and OKRs for the Berlin market.
- Work closely with the partnership management team for the Germany to maximize opportunities to leverage IKEA to grow our brand and visitors.
- Work with the global design team on creative copy and content, and develop campaigns that are locally relevant but that maintain consistency across the global brand positioning.
- Develop Berlin specific brand partnerships that will help Taskrabbit deliver on its business goals.
Your areas of expertise:
- Must be fluent in English and German with an extensive knowledge of the Berlin market and its nuances
- Must be located in Berlin, Germany
- Undergraduate degree required with outstanding academic and extracurricular achievement
- 6+ years marketing experience at an advertising agency or start-up company
- Hands on experience with proven outstanding results from online and offline, paid and organic marketing channels
- Exquisite written and verbal communication skills
- Skill and appetite to operate at high pace in a remote first, entrepreneurial environment
- Excellent problem solving skills, with demonstrated ability to find creative solutions to ambiguous problems
- Data-driven mindset, good at identifying insights and data storytelling
- Professional, positive, upbeat attitude
- Advanced knowledge of Excel/Sheets, Looker, Google Analytics, or other analytical tools
Compensation & Benefits:
At Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable. Total compensation consists of base pay + bonus + benefits + perks
The annual gross pay range for this position is €57,000 - €72,000. This is the base pay only, and does not include any other total cash compensation amounts, such as company bonus or benefits.
You’ll love working here because:
- Taskrabbit is a Remote-First Company. We value flexibility and choice but also stay committed to regular in-person connection.
- The People. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams -- people you can be proud to work with!
- The Diverse Culture. We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up half of our leadership team and our diversity representation is above that of the tech industry average.
- The Perks. Taskrabbit offers US employees employer-paid health insurance and a 401k match with immediate vesting. Taskrabbit offers EU employees medical insurance. We offer all of our global employees, generous and flexible time off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productivity + education stipends, IKEA discounts, reproductive health support, and more. Benefits vary by country of employment.
Taskrabbit’s commitment to Diversity and Inclusion:
An Active Commitment to Equity within our Company and Platform.
We are an inclusive community where all who share our mission and values belong. Our anti-racist culture actively strengthens the knowledge, understanding, and awareness of underrepresented experiences and our ongoing allyship commitment. Our diverse team represents the communities we serve, breaking down systemic barriers, and transforming lives- one action at a time.
Taskrabbit is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Taskrabbit is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
Taskrabbit will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
Last updated: 2 days ago
© 2021 - 2022