Marketing Analyst - TripActions

We are in search of a detail-oriented and analytical Marketing Data Analyst to join our team in Navan. The successful candidate will have a minimum of 3 years of dedicated experience in marketing data analysis, a self-learner with a strong drive to excel, and a proven track record of turning data into actionable insights.

What You’ll Do:

• Working closely with their counterparts & peers in growth they will support the analytical needs of the North American marketing team & global marketing reporting
• Inbound Marketing Data Analysis: 
  • Evaluate and interpret data to measure the effectiveness of inbound marketing campaigns
  • Provide insightful analysis on audience engagement, conversion rates, and other pertinent metrics
• Forecasting and Planning:
  • Build and maintain the marketing demand plan
  • Utilize data analysis to forecast future marketing performace
  • Assist in developing marketing strategies and setting realistic targets based on insights.
• Data Interpretation:
  • Utilize advanced analytics tools (Amplitude, SFDC, ThoughtSpot, Splash, Excel) to derive actionable insights and recommendations for optimization
  • Present findings clearly and concisely to stakeholders
• Data-driven Decision Making:
  • Collaborate with cross-functional teams to integrate data-driven decision-making into marketing strategies
  • Support A/B testing and other data-driven experiments to improve marketing outcomes
• Market Research Analytics:
  • Analyze market research data to uncover actionable insights shaping marketing strategies
  • Stay informed about industry trends and their impact on marketing initiatives
• Reporting and Infrastructure:
  • Build and maintain reports, ThoughtSpot dashboards, and KPIs to monitor performance
  • Develop data processes and build data infrastructure for relevant stakeholders

What We’re Looking For:

• At least 3 years of dedicated experience in data analysis
• A self-learner and go-getter with a strong drive to excel
• Strong SQL skills with experience writing complex queries
• Experience with data visualization tools like Amplitude, Tableau, ThoughtSpot
• Strong understanding of marketing metrics with past experience in building campaigns and creative reports
• Excellent communication skills to convey complex data insights to non-technical stakeholders.
• Proven ability to contribute to data-driven decision-making processes.

Last updated: 5 days ago