Performance Marketing Manager - Vise
Vise is an artificial intelligence-driven asset management platform, built and designed specifically for the Financial Advisor of the future. We are transforming the financial industry by bringing the power of AI and machine learning to automate investment management for financial advisors and build fully customized portfolios backed by portfolio intelligence. Located in New York, we are a well-funded Series A stage startup, backed by Sequoia, Founders Fund and Bling Capital. We are working in one of the largest industries in the world, with customers who are hungry for modern tools and technology that will help them win. Come join us!
Vise is looking for an extraordinary performance marketer to help drive new user growth through paid channels. As a founding member of the marketing team, you’ll be responsible for creating a cohesive paid marketing strategy, helping build and manage campaigns across a variety of channels, and working with cross functional teams to support Vise’s core product and business. This is an excellent role for candidates that have 5+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the largest businesses in finance.
Responsibilities:
• Help support acquisition campaigns on offline and online channels including search, display, mobile, TV, direct mail, and other
• Manage social media advertising using performance goals that drive new user adoption
• Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics
• Deeply understand customers and identify opportunities for growth and optimization at every stage of their lifecycle
• Use a process of testing to prove hypotheses and recommend performance optimizations
• Create experimentation roadmaps and execute a rigorous A/B testing agenda to enhance campaign effectiveness
• Use a data driven approach to manage campaigns and derive insights on strategy and performance
• Help support weekly and monthly reporting of channel metrics, goals, and other KPIs
• Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
• Communicate weekly updates, progress reports, timelines, and results
• Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI
• Work closely with the other teams and stakeholders to ensure acquisition goals are met
• Engage cross-functionally with Product, Engineering, Legal, and Creative to meet ambitious growth targets
Qualifications:
• 5+ years of related performance/growth marketing experience, preferably in fintech
• Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
• Strong analytical ability
• Outstanding ability to think creatively, identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• High level of integrity, autonomy, and self-motivation
• Ability to synthesize complex ideas into actionable recommendations for senior executives
• A passion for marketing. You stay up to date on the industry, platforms and changes as they roll out
Last updated: 682 days ago
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