Senior Manager, CRM Marketing - VTS
As our Senior Manager, CRM Marketing, you will lead the strategy for our engagement and lifecycle efforts for the VTS Platform, with the goal of delivering multi-channel, personalized strategies to all VTS personas from acquisition, and engagement through conversion.
Every day you will determine the vision and strategy for lifecycle marketing across all VTS products. To thrive in this role you must be a strategic, agile, and organized marketer with experience in all aspects of customer lifecycle management (CRM, email marketing, mobile marketing, customer insights) including building strategic roadmaps, multi-channel initiatives, personalized trigger campaigns, and customer segmentation. You are experienced with channel testing methodology and optimization and lifecycle marketing programs, understanding trends, and finding ways to drive growth. You understand the consumer mindset across the lifecycle and are dedicated to great consumer experiences.
Last updated: 690 days ago
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